Writing a product description that helps to inform the consumer is vital. It’s that simple. However, so many companies get this wrong. It seems basic. Surely? Well, our experienced writers and eCommerce experts have gathered some tips and examples to showcase great product descriptions and guide you in crafting the perfect description.

Purpose of a Product Description

The primary purpose of a product description is to inform. It helps answer the questions users may have before they buy a product. At best, a product description is a piece of information which helps with sales. At worst, it’s a bit of fluff text that helps with hype.

Basics of a Product Description

Several components should be included in a product description. While niches will vary, a description should understand and include these things:

• Target Audience – You should understand your audience’s language and knowledge scope. For example, using technical language is helpful if you sell expert products. However, complex language is not recommended if the user is inexperienced or a complete beginner.
• Strong hook – While a great addition to a powerful description, a strong hook isn’t essential but is helpful in a sales-like pitch. Remember, a great hook shouldn’t include any waffle.
• Key Features & Benefits – A bullet list of points or a few simple sentences highlighting the purpose and the key features that make the product great are essential. This makes the product description informative and digestible.
• Call to Action – These words should push the user to add the product to the basket. Keep it creative and not salesy. For example, “Make your life easier, order the car shampoo today.”
• Keep It Short – Edit, edit, and once more edit. Make your descriptions as short as possible. No one wants to read long sentences. Keep it short, informative, and, last but not least, sweet.

Layout of a Product Description

So, you know the basics of a product description but may still ask, how do I lay it out? Luckily, we have created a template below that displays the tried and tested formula for the product description layout.

The first sentence

Your product description should start with the name of the product and its purpose. For example, “Car Valet Washing Liquid is the essential tool for expert car cleaners looking to clean cars efficiently.” As you can see, it includes the product name, its status within the market (essential), and its purpose. Not many sales, but it does the job.

Key features

After you’ve written the initial sentence or two. You want to highlight the key features that make the product great. You want this to be easy to read. Technically, it is great, but keeping wording simple makes it easy to digest. Thus, we recommend using bullet points.

A Call to Action

The last part of the product description is the fun part. Highlight what issue the product solves with a creative call to action (a push to order) the product. For example, let’s create “Order today, save time washing cars.”

Things to Consider

Writing a superb product description isn’t always easy. That’s why we recommend our product description writing service. We do the hard lifting, all you have to do is provide us at Talks Grow, the link to your product and any information we may need to craft it.

Examples of a Product Description

Here are some great examples of random product descriptions that are written to engage the user whilst informing them and aiding conversion.

1. The Ultra Gaming laptop is the go-to for experienced pro-ready gamers looking to play any game at the highest specifications. With a 64GB RAM and a GTX 4070 graphics card, you won’t need to worry about running high-end games like Grand Theft Auto V or Cyberpunk 2077. Don’t wait; play games at your leisure with the Ultra Gaming Laptop.
2. Our lemon-scented Kitchen wet wipes are the go-to for those who love to keep their Kitchen clean. With biodegradable materials, don’t worry about wasting our high-quality wet wipes that last the most rigid surfaces. Order today, and keep your Kitchen cleaner than ever!

How many words should a product description be?

The golden question is, how long should a product description be? From our experience managing eCommerce stores, we find that the sweet mark is between 100 and 300 words. Anything longer should be kept in a technical data sheet, or a longer description section should be implemented. However, the core short description should be 300 words at the most. Anything more is typically overkill.

How do you write an Amazon product description?

Amazon product descriptions can vary in comparison to individual eCommerce websites. However, the informative nature and length typically cross over throughout Amazon. As we said above, keep it informative and short; you’ll have a great product description.

How to Write an eBay product description?

eBay, like Amazon, requires a good level of detail. Keep it simple and informative. Facts over opinions. And while you can be sales-focused, facts and the purpose of the product will aid with the sale, not fancy language (though it helps).